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Data Mining Cookbook: Modelling Data for Marketing, and Customer Relationship Management

Rud, Olivia Parr.

Data Mining Cookbook: Modelling Data for Marketing, and Customer Relationship Management Olivia Parr Rud - New York: John Wiley & Sons Inc, c2001. - xxviii, 367 p.: [100]

This book is having appendixes A&B
A- Univariate Analysis for Continuous Variables - 323
B- Univariate Analysis of Categorical Variables - 347

ISBN: 0471385646

Dewey Class. No.: 006.33 / RUD/DAT

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Data Mining Cookbook: Modelling Data for Marketing, and Customer Relationship Management

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