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Collaboration and Co-Creation : New Platforms for Marketing and Innovation

Bhalla, Gaurav.

Collaboration and Co-Creation : New Platforms for Marketing and Innovation - USA : Springer, c2011 - xi, 205 p: [1E]

ISBN: 9781441970817

Dewey Class. No.: 658.8 / BHA/COL

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Collaboration and Co-Creation : New Platforms for Marketing and Innovation

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