Modern Marketing Mangement (Record no. 5167)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00478nam a22001577a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20221125154057.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 130228b xxu||||| |||| 00| 0 eng d |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | DBITLRC |
| Language of cataloging | English |
| Transcribing agency | DBITLRC |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Edition number | 22 |
| Classification number | 658.8 |
| Item number | DAV/MOD |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| 9 (RLIN) | 5303 |
| Personal name | Davar, Rustom S., |
| 245 ## - TITLE STATEMENT | |
| Title | Modern Marketing Mangement |
| Remainder of title | In the Indian Context |
| Statement of responsibility, etc. | Rustom S. Davar |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Bombay : |
| Name of publisher, distributor, etc. | Progressive Corporation Private Ltd, |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxiv, 615 p.: |
| Other physical details | ill.; |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Don Bosco Institute of Technology Library | Don Bosco Institute of Technology Library | 28/02/2013 | 28.00 | 658.8 DAV/MOD | D-623 | 11/05/2016 | 28/02/2013 |