Berry, Michael J., <br/><br/>
Data Mining Techniques:  For Marketing, Sales, and Customer Relationship Management 
Michael J. Berry, Gordon S. Linoff 
 - 2nd ed. 
 - New Delhi :  Wiley India (P) Ltd,  c2004. 
 - xix, 643 p.:  [95] 
<br/><br/><label>ISBN: </label>8126505176 
<br/><br/><label>Dewey Class. No.: </label>005.74  / BER/DAT