TY  - BOOK
AU  - Berry, Michael J.,
AU  - Linoff, Gordon.
TI  - Data Mining Techniques: For Marketing, Sales, and Customer Relationship Management
SN  - 8126505176
U1  - 005.74 
PY  - 2004///
CY  - New Delhi
PB  - Wiley India (P) Ltd
ER  -