Berry, Michael J., <br/><br/>
Mastering Data Mining :  The Art and Science of Customer Relationship Management / 
Michael J. A. Berry, Gordon Linoff.  
 - New Delhi :  John Wiley & Sons,   c2000.  
 - xviii, 494 p.:  [95] 
<br/><br/><label>ISBN: </label>9788126518258 
<br/><br/><label>Dewey Class. No.: </label>005.74  / BER/MAS