TY  - BOOK
AU  - Berry, Michael J.,
AU  - Linoff, Gordon.
TI  - Mastering Data Mining: The Art and Science of Customer Relationship Management 
SN  - 9788126518258
U1  - 005.74 
PY  - 2000///.
CY  - New Delhi
PB  - John Wiley & Sons, 
ER  -