Stanton, William J., <br/><br/>
Fundamentals Of Marketing 
William J. Stanton, Charles Futrell 
 - New York :  McGraw-Hill Book Company,  c1987. 
 - xx, 666 p.:  ill.; 
 -  McGraw-Hill Series In Marketing .
<br/><br/>This book is having  a appendix 
<br/><br/><label>ISBN: </label>0070609438 
<br/><br/><label>Dewey Class. No.: </label>658.8  / STA/FUT/FUN