Smith, Paul W.,  <br/><br/>
Handbook of Strategic Marketing Communications:  New way to build and Integrate Communications 

 - New Delhi :  Crest Publishing House,  c2003. 
 - xii, 300 p.:  [1E] 
<br/><br/>This book is having appendixes from 286-290 
<br/><br/><label>ISBN: </label>8124202923 
<br/><br/><label>Dewey Class. No.: </label>658.8  / SMI/HAN