TY  - BOOK
AU  - Smith, Paul W., 
AU  - Berry, Chris.
AU  - Pulford, Alan.
TI  - Handbook of Strategic Marketing Communications: New way to build and Integrate Communications
SN  - 8124202923
U1  - 658.8 
PY  - 2003///
CY  - New Delhi
PB  - Crest Publishing House
N1  - This book is having appendixes from 286-290
ER  -