Ramaswamy, V. S., <br/><br/>
Marketing Management:   Global Perspective Indian Context 
V S Ramaswamy, S Namakumari 
 - 3rd ed. 
 - Delhi :  Mcmillan,  c2002. 
 - xxxv, 748 p.:  ill.; 
<br/><br/>This book is having bibliography. 
<br/><br/><label>ISBN: </label>0333 93719 8 
<br/><br/><label>Dewey Class. No.: </label>658.8  / RAM/MAR