TY  - BOOK
AU  - Graeme, Drummond
TI  - Strategic Marketing: : Planning and Control
SN  - 9780750682718
PY  - 1999///
CY  - USA
PB  - Butterworth-Heinemann
UR  - http://opac.dbit.in/cgi-bin/koha/opac-retrieve-file.pl?id=59969b43f78a1a00254ecfd4330fb0d8
ER  -