TY  - BOOK
AU  - Helen, Peck
TI  - Relationship Marketing: Strategy and implementation
SN  - 0 7506 3626 2
PY  - 1999///
CY  - New Delhi
PB  - Butterworth-Heinemann
UR  - http://opac.dbit.in/cgi-bin/koha/opac-retrieve-file.pl?id=15606989068396ea68af860ae9c63655
ER  -