TY  - BOOK
AU  - MICHAEL J. BAKER
TI  - The Marketing Book
SN  - 0 7506 5536 4
PY  - 2003///
CY  - New York
PB  - Butterworth-Heinemann
UR  - http://opac.dbit.in/cgi-bin/koha/opac-retrieve-file.pl?id=fbb5cf1ea609634498aeacd726495163
ER  -