TY  - BOOK
AU  - Hoyle, Leonard H.
TI  - Event marketing : : how to successfully promote events, festivals, conventions, and expositions
SN  - 047140179X
PY  - 2002///
CY  - New York
PB  - John Wiley & Sons
UR  - http://opac.dbit.in/cgi-bin/koha/opac-retrieve-file.pl?id=fc9b3ab5b8d7e5d17d4d89c25832fd47
ER  -