Berry, Michael J., <br/><br/>
Mastering Data Mining:  The Art and Science of Customer Relationship Management 
Michael J. Berry, Gordon Linoff 
 - New York:  John Wiley & Sons Inc,  c2000. 
 - xviii, 494 p.:  ill.; 
<br/><br/><label>ISBN: </label>9971513692 
<br/><br/><label>Dewey Class. No.: </label>006.33  / BER/MAS