TY  - BOOK
AU  - Berry, Michael J.,
AU  - Linoff, Gordon.
TI  - Mastering Data Mining: The Art and Science of Customer Relationship Management
SN  - 9971513692
U1  - 006.33 22
PY  - 2000///
CY  - New York
PB  - John Wiley & Sons Inc
ER  -