Gupta, Dinesh. An Integrated Approch to searvice Marketing : A Book of Readings on Markting of Library & Information Services Dinesh Gupta, Ashok Jambhekar - Mumbai : Allied Publishers Pribvate Limited, c2003. - viii, 327 p.: ill.; ISBN: 8177644173 Dewey Class. No.: 658.8 / GUP/INT