TY  - BOOK
AU  - Tilde, Heding
TI  - Brand Management: Research, theory and practice
SN  - 978–0–203–99617–1
PY  - 2009///
CY  - USA
PB  - Routledge
UR  - http://opac.dbit.in/cgi-bin/koha/opac-retrieve-file.pl?id=e395804af93fe08e01b49d1e2619e8cd
ER  -