000 00334nam a22001217a 4500
020 _a9781441970817
082 _a658.8
_bBHA/COL
100 _aBhalla, Gaurav.
_9994
245 _aCollaboration and Co-Creation :
_bNew Platforms for Marketing and Innovation
260 _aUSA :
_bSpringer,
_cc2011
300 _axi, 205 p:
_b[1E]
942 _cREF
999 _c728
_d728