000 00507nam a22001577a 4500
020 _a8124202923
082 _a658.8
_bSMI/HAN
100 _aSmith, Paul W.,
_9785
245 _aHandbook of Strategic Marketing Communications:
_bNew way to build and Integrate Communications
260 _aNew Delhi :
_bCrest Publishing House,
_cc2003.
300 _axii, 300 p.:
_b[1E]
504 _aThis book is having appendixes from 286-290
700 _aBerry, Chris.
_91035
700 _aPulford, Alan.
_91036
942 _cREF
999 _c758
_d758