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Qualitative Research Methods in Public Relations and Marketing Communications

Daymon, Christine.

Qualitative Research Methods in Public Relations and Marketing Communications - New York : Routledge, c2002. - viii, 293 p.: [1E]

ISBN: 0415222745

Dewey Class. No.: 659.2072 / DAY/QUA

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Qualitative Research Methods in Public Relations and Marketing Communications

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