Qualitative Research Methods in Public Relations and Marketing Communications (Record no. 871)
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000 -LEADER | |
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fixed length control field | 00388nam a22001337a 4500 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
ISBN | 0415222745 |
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
Classification number | 659.2072 |
Item number | DAY/QUA |
100 ## - MAIN ENTRY--AUTHOR NAME | |
Personal name | Daymon, Christine. |
245 ## - TITLE STATEMENT | |
Title | Qualitative Research Methods in Public Relations and Marketing Communications |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
Place of publication | New York : |
Name of publisher | Routledge, |
Year of publication | c2002. |
300 ## - PHYSICAL DESCRIPTION | |
Number of Pages | viii, 293 p.: |
Other physical details | [1E] |
700 ## - ADDED ENTRY--PERSONAL NAME | |
Personal name | Holloway, Immy. |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Koha item type | Reference Books |
Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Permanent Location | Current Location | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Full call number | Accession Number | Price effective from | Koha item type |
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Reference | Don Bosco Institute of Technology Library | Don Bosco Institute of Technology Library | Reference | 14/01/2012 | Book Service Syndicate | 395.00 | 659.2072 DAY/QUA | 13224 | 03/10/2012 | Reference Books |