Handbook of Strategic Marketing Communications: (Record no. 758)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00507nam a22001577a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 8124202923 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | SMI/HAN |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Smith, Paul W., |
| 245 ## - TITLE STATEMENT | |
| Title | Handbook of Strategic Marketing Communications: |
| Sub Title | New way to build and Integrate Communications |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | New Delhi : |
| Name of publisher | Crest Publishing House, |
| Year of publication | c2003. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | xii, 300 p.: |
| Other physical details | [1E] |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | This book is having appendixes from 286-290 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Berry, Chris. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Pulford, Alan. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Reference Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Permanent Location | Current Location | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Full call number | Accession Number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Reference | Don Bosco Institute of Technology Library | Don Bosco Institute of Technology Library | Reference | 19/05/2003 | Supremo Book Distributors | 995.00 | 658.8 SMI/HAN | 3961 | 01/10/2012 | Reference Books |