Handbook of Strategic Marketing Communications: New way to build and Integrate Communications

By: Smith, Paul W Contributor(s): Berry, Chris | Pulford, Alan Material type: Text

TextPublication details: New Delhi : Crest Publishing House, c2003. Description: xii, 300 p.: [1E]ISBN: 8124202923DDC classification: 658.8

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
Reference Books	Don Bosco Institute of Technology Library Reference	Reference	658.8 SMI/HAN (Browse shelf(Opens below))	Not for loan		3961

This book is having appendixes from 286-290

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